Gustavo Henrique Gomes de Souza Melo

With over 10 years of experience in digital product development, I work as a Product Designer focused on delivering value to both the business and its users. My main responsibility is to identify opportunities and needs, collaborating strategically with internal teams and partners to ensure that deliveries are aligned with business goals and customer expectations.

I lead research, testing, and journey mapping initiatives to uncover friction points in the user experience, helping reduce operational costs and enhance the efficiency of our product and tool development processes.

Additionally, I facilitate discovery and delivery processes, supporting the team in defining scope, prioritizing activities, and removing barriers related to usability, accessibility, and business rules—ensuring that the solutions we create are viable, desirable, and sustainable.